Don’t Overlook These 5 Solutions With Your QR Code Marketing

By Mathew Ronalds

Quick Response Code or QR Code is a trademark for a type of matrix barcode which uses optically enabled, machine-readable labels attached to items that transmit information related to the item. QR code was initially introduced for the automotive industry in Japan, but as time went by, it spread through the world like wild fire.  Marketers across the world have tried to stick a QR code to their products whether they are in the publishing or marketing industry

A Forrester Research Study reveals that about 5% of US adults have adapted to the concept of QR code compared to a meager 1% a year ago. A 4% increase in the figures within a year is pretty attractive. A separate study held during the month of April by the Temkin Group reveals that 24% (out of 10,000 surveyed) of Americans are using this code which is pretty encouraging. The figures are suggestive that using QR codes are helpful to quite an extent. Here are a few faults that have been listed and ways to fox them to get a positive response.

QR code

Using worthless Content to your advantage

As far as the marketing strategy is concerned, QR codes mean value because they are easy to create, are often cheap and have the ability to open up a window of opportunities for the consumer-product interactions. However, as far as the consumer is concerned, the value inserted by QR code is not clear.

In order to solve this problem you can provide the consumer with significant discounts for your products or services, or even embed a targeted video inside the QR code. You can also implement a responsive web design to optimize the website for mobile devices which can make QR codes a more fruitful mode of modeling.

Have you created consumer awareness for your QR codes?

You’ll first need to realize that the average consumer you’re targeting is not a marketer and helping them understand what QR is and what purpose they are meant to serve will help with engagement.

Consider including a list of instructions with a recommended app showing or instructing how to use it. Creating this type of compelling content within the QR code will add a more dynamic feel to your site and the products/services your selling.

Don’t overlook the location during the marketing strategy

QR codes are now showing up almost everywhere and on everything. For example, QR codes on roadside bill boards and banners are cropping up on a daily basis. They’re also found on doors of retails stores, bustop signage, benches, and possibly on the side of your coffee cup.

If you have a health and wellness business, and sell a targeted product that fills a need for your consumer, you may consider making a QR code that fits on a tag that the consumer can scan. The code could contain some beneficial information in the form of a video or website that explains how the product was made, and the health benefits it contains.

Medium has its own benefits

In order to get to the benefits of the QR code, one has to follow the following steps: Getting out their phone, booting the app, getting the code in focus and scanning it. This is of course after taking into considerations facts like: the consumer has a smart phone and has the scanning app downloaded in it. There are those situations where these criteria can’t be met, so depending on your target demographic, it may still be necessary to have some print media available to the consumer if the content is compelling enough to engage them in the “full” experience of the product or service.

Aesthetics are the perfect complementing factor

In most cases QR codes are ugly looking and often indistinguishable from other codes. A little color and in some cases an image may be added to spruce it up a bit, but they’re essentially small and an insignificant eye sore as many individuals are starting to understand their purpose.

If you keep these steps in mind, you’ll be better set up for success in your QR code marketing strategies.

 

 

2 Comments

  1. TheNerdyNurse on January 15, 2013 at 7:05 pm

    I just don’t get these. 
    I mean, I get them, but I guess I’m just too lazy yo use them.
     
    The only time I actually wanted to scan a QR code was at a blog conference when I would get a Free WordPress tshirt if I scan the code and tweeted the tweet that he code brought up.
     
    Are businesses really seeing results from these codes?



  2. innovativenurse on January 15, 2013 at 8:38 pm

    @TheNerdyNurse There’s definitely a niche type of target market out there. It does take a little effort on the part of the consumer. 
     
    One benefit I’ve seen is supplementing my business card use. If someone has a QR code scanner on their phone, they can just scan the code I have on my screen and it will populate all of the important contact info, which can include a little more than just my phone number. 
     
    From a marketing standpoint  I could see a fair trade coffee shop benefiting from something like this. If you consume a cup of coffee and you’re not on the go, but rather sitting down, think about just the sheer entertainment factor of having a code on the side of the cup. The customer scans the cup of coffee, which then pulls up a video on the fair trade practices that this particular brand uses…
     
    Or, what if that QR code contains a pre-scripted Tweet that opens up your Twitter app and allows you to send out a message about enjoying your coffee at “Jack’s Magic Bean & Tea House.” Maybe the coffee shop could then combine a coupon to that Tweet that gives you a free cup on your next visit, and $1.00 off any cup to your followers that might retweet and come in to the shop within the next hour…something like that. 
     
    You’re right though, there are still quite a few end users and marketers out there that are questioning the value. If anything, it is a pretty inexpensive type of marketing that has multiple capabilities “baked in.”
     
    Always great to have you over here thenerdynurse  . Appreciate you commenting.



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