Do you feel like you’re spending more time on social media platforms than actually generating revenue? Don’t get me wrong, the statistics are definitely pointing in favor of social media as a way to bring in revenue as you create online engagement with other businesses in the form of partnerships and of course reaching out to your customers. But, are you actually tracking this? Do you even have time to set up the analytics or the investment needed to extrapolate the data and do something with it?
According to a survey of approximately 500 small businesses owners conducted by Vertical Rising, it seems that many of us are struggling to keep up. I could talk about social media and marketing all day. Apparently I do. I seem to be doing it in my sleep. I have to say that I’m truly fascinated with it, however it’s not how I actually generate the primary source of revenue for my business (not yet anyway). The opportunities are there and I’ve already experienced the direct benefit of social media, not to mention all of the really amazing people and businesses that I’ve connected with. As you may or may not know that’s how I met Keith Carlson, my fellow co-host from RN.FM Radio.
Trying to keep all of this moving forward has definitely opened my eyes to the concept that a social media manager is an incredible asset to many small businesses. You have to assess your own bottom line on what you can afford to spend, but you may find a big return on that investment if you can have someone devoted to promoting your brand and having a conversation with your customers while you’re out there continuing to bring in revenue. How much time are you spending on social media? Is it working?