Category Archives: Marketing

How Businesses Use Your Behavior For Marketing Strategy

How Businesses Use Your Behavior For Marketing Strategy

Domino’s Pizza determined that more pizzas are purchased when it’s raining. Now they base their ad campaigns around local weather patterns. Target tracks purchases indicating the shopper is expecting a child, such as when they purchase prenatal vitamins. Using this information, they send coupons for baby supplies to expectant mothers. What do these two companies… Continue Reading

3 Must Read Blogs for Entrepreneurs in 2013

3 Must Read Blogs for Entrepreneurs in 2013

If you follow Innovative Nurse regularly, or any other platform that I “hang out” on, then you’ll know that it’s difficult for me to contain my enthusiasm for entrepreneurship. Please enjoy this guest post about a few blogs that I personally follow.  Entrepreneurs are individuals that are passionate about innovation and want to achieve success… Continue Reading

Syndicating your Content: Article Marketing tips

Syndicating your Content: Article Marketing tips

In the wake of Google’s ongoing algorithm updates, content creators for the Web are waking up to a new reality.  Quality content is the only way to win at the article marketing game.  And so the demand for article marketing tips, viral marketing strategies and list building tips has gone through the roof.  This article… Continue Reading

I’m tweeting, posting, instagramming, and circling in my sleep. Are you following me? Social Media challenges [infographic]

I’m tweeting, posting, instagramming, and circling in my sleep. Are you following me? Social Media challenges [infographic]

Do you feel like you’re spending more time on social media platforms than actually generating revenue? Don’t get me wrong, the statistics are definitely pointing in favor of social media as a way to bring in revenue as you create online engagement with other businesses in the form of partnerships and of course reaching out… Continue Reading

Building Your Mobile-Ready Website to Connect with More Patients

Building Your Mobile-Ready Website to Connect with More Patients

Mobile devices have made life a lot easier, wouldn’t you agree? Thanks to advancements in the sophistication of smartphone technology, we have instant access to all types of information whenever and wherever we need it. The mobile phenomenon isn’t going anywhere any time soon. Eric Schmidt, Google’s CEO, says that the mobile Web is growing… Continue Reading

Making the Most of Social Media Campaigns for Small Firms

Making the Most of Social Media Campaigns for Small Firms

Everyone loves a good listener don’t they?  Listening is one of those overlooked talents, sadly; it’s also a key component in conversation.  These days the “conversation” has gone digital, it’s all happening on Twitter and Face book; but is anyone actually listening to all that digital noise?  If you’re in business, listening is one conversational… Continue Reading

Are You a “Big Cheese” or a “Big Sleaze” in Your Social Media Network?

Are You a “Big Cheese” or a “Big Sleaze” in Your Social Media Network?

By J.R. Calderwood Business marketing has moved well beyond simple web pages and Google AdSense.  Today, marketing is a conversation like never before.  Conversations for the sake of business building have a more broad-reaching affect when they take place in online forums, blog comment sections, and through social media tools. While at first social networking… Continue Reading

Hey Kachingle, don’t forget to tip on the way out.

Hey Kachingle, don’t forget to tip on the way out.

So thanks to one of my Tweeps out there @RannPatterson, I was introduced to Kachingle. What in the world is Kachingle you might ask? Well, I really like the description they give as a virtual tip jar for content creators. Many of us out here are creating content for all of you first and foremost… Continue Reading

Oh, the Google Places you’ll go.

Oh, the Google Places you’ll go.

Being In The Know A page one ranking through high quality Google places marketing is a massive win for any business. The impact and clout a business gets from having such a result is well regarded and highly sought throughout numerous services and industries, but how does Google places marketing help?  Google places marketing isn’t… Continue Reading

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