Marketing

How To Maximize The Real Value Of User Reviews

All too often I’m speaking with new (and experienced) entrepreneurs about how to implement and use a review process for their products or services. This guest post will give you some insight on how to maximize the real value of user reviews.  One way you can differentiate between a reliable and poor quality service is…

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How Businesses Use Your Behavior For Marketing Strategy

Domino’s Pizza determined that more pizzas are purchased when it’s raining. Now they base their ad campaigns around local weather patterns. Target tracks purchases indicating the shopper is expecting a child, such as when they purchase prenatal vitamins. Using this information, they send coupons for baby supplies to expectant mothers. What do these two companies…

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3 Must Read Blogs for Entrepreneurs in 2013

If you follow Innovative Nurse regularly, or any other platform that I “hang out” on, then you’ll know that it’s difficult for me to contain my enthusiasm for entrepreneurship. Please enjoy this guest post about a few blogs that I personally follow.  Entrepreneurs are individuals that are passionate about innovation and want to achieve success…

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Syndicating your Content: Article Marketing tips

In the wake of Google’s ongoing algorithm updates, content creators for the Web are waking up to a new reality.  Quality content is the only way to win at the article marketing game.  And so the demand for article marketing tips, viral marketing strategies and list building tips has gone through the roof.  This article…

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I’m tweeting, posting, instagramming, and circling in my sleep. Are you following me? Social Media challenges [infographic]

Do you feel like you’re spending more time on social media platforms than actually generating revenue? Don’t get me wrong, the statistics are definitely pointing in favor of social media as a way to bring in revenue as you create online engagement with other businesses in the form of partnerships and of course reaching out…

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Small Business Marketing Ideas

Looking for ways to grow your small business? Read on for some great ways to increase your bottom line by making the most of social media. See what people are saying about you already Want to know whenever someone says something about your business online? Set up a Google Alert and you will be notified…

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Making the Most of Social Media Campaigns for Small Firms

Everyone loves a good listener don’t they?  Listening is one of those overlooked talents, sadly; it’s also a key component in conversation.  These days the “conversation” has gone digital, it’s all happening on Twitter and Face book; but is anyone actually listening to all that digital noise?  If you’re in business, listening is one conversational…

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