Category Archives: Marketing

Do Facebook Likes And Twitter Followers Matter? INS 19

Do Facebook Likes And Twitter Followers Matter? INS 19

Today’s podcast show notes outline whether the Facebook Page likes and Twitter followers really matter when trying to measure engagement. Be sure to tune in via the player above, or stream this show via your favorite podcasting app to get the full run down on my angle about these number might actually mean for you.… Continue Reading

How Startups Can Achieve a ROI on Their Marketing Campaigns

How Startups Can Achieve a ROI on Their Marketing Campaigns

Regardless of the size of your business, your marketing efforts still need to be a priority. Budget is always a factor, and your return on investment (ROI) also needs to be a assessed. One of our contributing writers shares a few tips to consider on how to get the most out of your marketing campaigns. Ivan… Continue Reading

How You Should Be Curating Content EPS 18

How You Should Be Curating Content EPS 18

So in the previous episode of why to curate content, we discussed the issue with actually creating “fresh” content from the ground up for your budding or thriving platforms that takes quite a bit of resource to implement. Now curation shouldn’t be seen as a shortcut where you just randomly post content without vetting it. Sharing… Continue Reading

Why You Should Be Curating Content INS 17

Why You Should Be Curating Content INS 17

These show notes for today’s podcast will outline 6 tips on why you should be curating content for your platforms, but you’ll have to tune in to the actual podcast about tip number 6 as I really challenge the idea about some of the reasons that content creators feel entitled to get something back from… Continue Reading

The Importance Of Social Media Measurement

The Importance Of Social Media Measurement

The rise and subsequent dominance of social media in recent years was as dramatic as it was pervasive – today, social media is everywhere. Indeed, social media’s ascent is far from over, as it is still increasingly becoming fused to many aspects of our digital lives. For the entrepreneur and business of every scale, the… Continue Reading

Does Your Brand Need to be Resuscitated?

Does Your Brand Need to be Resuscitated?

Now you might wonder what the Kmart “Ship My Pants” ad has anything to do with your small business, but in my opinion it has everything to do with breathing new life into your current or future venture. If you haven’t had the opportunity to see the video, here it is in all its creative… Continue Reading

Is Cross-Updating Your Various Social Media Accounts A Good Idea?

Is Cross-Updating Your Various Social Media Accounts A Good Idea?

Speaking from personal experience, it can be difficult to keep all of your social media profiles updated. There are some friends of mine that have an almost unnatural ability to keep up, both socially and professionally. But I have never been one of the born networkers that they appear to be. Usually I will use… Continue Reading

5 Marketing Lessons From 2013 Superbowl Commercials

5 Marketing Lessons From 2013 Superbowl Commercials

Keep in mind that this level of engagement may not be achieved by most brands, however the tips mentioned in this article by one of our contributing authors may still be beneficial even for the smallest business.   Small business owners are not likely to have budgets for high-priced advertising. However, there are a few marketing… Continue Reading

The Model Loyalty Experience

The Model Loyalty Experience

For our entrepreneur community: Last week we had a post up about How to Maximize The Real Value of User Reviews, and this week we have another guest post that further discusses customer loyalty and how this relates to the customer experience.  Often marketers and marketing consultants confuse customer loyalty with experience. Individually they do… Continue Reading

How To Maximize The Real Value Of User Reviews

How To Maximize The Real Value Of User Reviews

All too often I’m speaking with new (and experienced) entrepreneurs about how to implement and use a review process for their products or services. This guest post will give you some insight on how to maximize the real value of user reviews.  One way you can differentiate between a reliable and poor quality service is… Continue Reading

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