Domino’s Pizza determined that more pizzas are purchased when it’s raining. Now they base their ad campaigns around local weather patterns. Target tracks purchases indicating the shopper is expecting a child, such as when they purchase prenatal vitamins. Using this information, they send coupons for baby supplies to expectant mothers. What do these two companies have in common? They’re using something called predictive technology to fine-tune their advertising and marketing approach.
Predictive technology is working, both for the consumer and the retailers. In 2011, consumers saved about $4.6 billion using coupons, many of which were sent to them thanks to predictive technology. Retailers using targeting practices benefit from about 33 percent in revenue growth, based on recent data. Shoppers save, retailers earn bigger profits: It’s a win-win situation. But consumers aren’t always thrilled with what they find out. For instance, 76 percent of those surveyed were upset that other consumers may be paying less for the same products as a result of targeting. To find out more about how you’re being tracked, and how you’re being targeted as a result, check out the infographic below.
This infographic was made by Camcode, the worldwide leader in the design and manufacture of durable pre-printed bar code labels and Camcode asset ID tags.