Keep in mind that this level of engagement may not be achieved by most brands, however the tips mentioned in this article by one of our contributing authors may still be beneficial even for the smallest business.
Small business owners are not likely to have budgets for high-priced advertising. However, there are a few marketing lessons that can be learned from the commercials that aired during the 2013 Superbowl in New Orleans. The most successful ads will teach small business owners marketing lessons that they can apply to their business.
The commercials that aired during the 2013 Superbowl had one thing in common. They all displayed a hashtag for Twitter in the ad. This is brilliant as there were millions of users tweeting on the site during the game. Twitter is a brand that all consumers understand. You can use the site as a way to spread your brand by creating your own hashtag. The goal is to pick the right words for your advertising and for a hashtag.
The key to good marketing is content that grabs the attention of the consumer. This needs to be done in a short period of time and needs to be memorable. Consumers will remember a catchy phrase or how a story develops. You will need to take sufficient time to create content to generate sales leads to convert into paying customers. The goal is to build intrigue that creates interest in your brand to get a customer to see what your business is all about.
Pepsi and Coke involved customers to get involved in their brands. Coke did this by letting the viewers vote to decide who gets the Coke. They even involved social media so consumers would share more of the commercial. Pepsi offered a free drink coupon to viewers who signed up for their promotion. Make sure to involve customers by having them share blog posts and other information on social media.
The use of social media and other outlets for marketing and promotion have the potential to impact the amount of traffic to your website. This can cause a problem if the site is not prepared for a significant increase in traffic. You can do this by load testing your site before releasing deals or other promotional material on the Internet. If you use social media, such as Facebook, then there is the potential of seeing thousands of visitors to your website.
Activity is needed on your social media sites so customers can see a current discussion. This can be comments for posts on Twitter, to a picture or video posted on Facebook. Your goal is to allow a visitor to your social media site an opportunity to participate in an active conversation. If there is nothing currently displayed on the page, then there is no reason for a visitor to stay. The best way to entice conversation is to ask a question that will elicit a response.
The marketing and promotion of your business on social media will require active monitoring for each discussion. Responding to interactions on social media is a great way to engage a potential customer if you want an opportunity to convert them into a paying customer.
Written by Charlie Wesley
Charlie is an expert in small business marketing and runs his own consultancy.